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Wednesday, May 19, 2010

Volkwagen, Twitter and Saas Bahu Viewers

Celebrations at Volkswagen
Volkswagen India is celebrating the first successful year of completion of its Pune plant. The theme for the celebration is 'Volkswagen India. Building Cars. Winning Hearts'. The Pune plant is one of the most modern plants amongst the Volkswagen Group and was inaugurated on March 31, 2009.

The celebrations were set in motion on March 27. With a view to share its joy with the city of Pune, Volkswagen distributed muffins with a 1-year candle as a symbol of a birthday cake at the screening of the IPL evening matches at Ishanya Mall on March 27 and 28.

On Tuesday, March 30, the works of Artist Lala were unveiled at the Volkswagen India Plant. Artist Lala is a German settled in Pune and her work represents the cultural exchange between the two countries. There will be around 20 paintings that will be exhibited by her at the Chakan plant on March 30.

On March 31, exactly 1 year after the inauguration, Volkswagen organised an art competition for their employee children between the ages of 6-12 years with the theme of “Volkswagen Employee Children. Winning Hearts with Polo.” These paintings will be displayed at the plant.

The Pune plant covers all stages in the production process from press shop through body shop and paint shop to final assembly. It has a maximum annual capacity of 110,000 vehicles. In addition to the Volkswagen Polo, the Pune plant also builds the Škoda Fabia.

With a total financial commitment amounting to Rs 3,800 crores, the Volkswagen plant in Pune is the largest investment to date by a German company in India. Volkswagen plans to employ some 2,500 people locally by the end of 2010.

With its headquarters in Pune, Maharashtra, the Volkswagen Group is represented by three brands in India: Volkswagen, Audi and Skoda. The Volkswagen Group is completing 10 years of its India journey which began with the entry of the Skoda brand in 2001, Audi brand and Volkswagen brand in 2007With 17 models in India and 120 dealerships, Volkswagen Group India is all set to capture the Indian market with the inauguration of the Pune plant which has an investment of Rs 3,800 crore (580 million Euros) and a production capacity of 110,000 cars annually.




Twitterers Get Better By Day

Vinay Dora
Twitter wits just like stand-up comic acts require an impeccable comic sense and being reflective on those thoughts that audiences can relate to.
However unlike conventional acts in both real and reel life, where you have your moment of glory without intrusion, in the Twitter world, there's no limit to the number of people who can butt in on your moment. The only restriction here is that your tweet cannot go beyond the 140 character (alphabets) limit.
Also, just like a good fine-leg glance in cricket would require timing and placement, a witty tweet needs a great sense of timing and placement (of their smartphone, too) for it to capture every special moment.
We've toiled while at work, forgotten how to burn our midnight oil and were called 'twits', just to be around witty tweets , haven't we?
So how does one become a witty Twitterer? Well there may be no 7, 8,9,10 steps to becoming one; a good starting point would be to look at the tweet streams of some witty Twitterers.
Bet on the Twitter community to captilise on the contemporary. On the Sania-Shoaib 'match-fixing' story, the Great Bong tweets 'Shoaib Malik to Sania Mirza: You have already done a double-fault. One more and our marriage is over.#3talaqs', while Krish Ashok feels 'The problem with Shoaib Malik is that he never mastered the art of the Doosra' and hence his many woes.
Some Twitters have been keeping a close tab on politics. Ramesh Srivats has a request for the Karnataka government, he tweets 'BJP says they're going to spend Rs.22500 crores in Blr. For a population of 7 million that's like Rs.30K per head. Can I take cash instead?' Ramesh also has something to say about former Karnataka CM & now India's Foreign Minister - 'Krishna to press China to buy rice, mangoes. So the man is sometimes a hawk and sometimes a hawker'.
There's no harm in trying to be different as long as you don't have to pay for it. Here Spy Maami has the same thought, she tweets 'I just discovered that I can send a text to myself. Wait. I hope I am not charged for this kind of creepy behaviour.'
And finally, with the IPL in full flow, there have been innumerous tweets not just from the stars but also the 'aam viewer'. As Creatitwittytweets 'The mongoose bat was first created by Shahid Afridi. Oh, nothing special; he just began biting the blade, starting at the shoulder'.

Sas-Bahu Dramas Catch Men’s Fancy

Shilpa Jamkhandikar/Reuters
When 42-year-old business executive Sam Joy gets home from work, like millions of employees around the world, he turns to television for some relaxation, but it's not the TV you'd expect.
Instead of tuning into a news or sports channel, a reality TV show or some thriller, Joy watches "Uttaran", a popular prime-time soap opera about two women in love with the same man.
Joy is just one of many men in India hooked to soap operas, breaking a stereotype that these shows attracted women-only and forcing entertainment channels to tweak programming for the men.
"When reality TV became a part of the programming, we managed to pull in a lot of male viewers from news channels," says Ashvini Yardi, head of programming for the Colors channel, which airs "Uttaran".
"But they stayed back for the daily soaps because the content of the daily soaps has undergone a change.
"We find that men like strong women characters and there is a high recall value for them, so that is something else we keep in mind when we design our programming," says Yardi.
In recent years, Indian television has moved on from family dramas revolving around wicked mothers-in-law to social themes like female infanticide, child marriage and poverty.
These topics appeal as much to the male viewer as they do to women, with the average Indian spending around 150 minutes huddled around the television each day.
Television ratings indicate that nearly 43 percent of the audience for general entertainment channels over the last two years is male.
At an industry conference in March, the CEO of Star India, Uday Shankar, said the amount of time men spent on entertainment channels had gone up by 25 percent in the last couple of years.
"We have to innovate and create new programming to appeal to the changing general entertainment channel audience," Shankar told the conference.
That innovation is coming in the form of more and more reality TV shows, moving away from the safe haven of singing competitions and venturing into realms such as psychological therapy and television weddings.
As for Joy, he prefers his daily dose of soaps but would watch more news if he had more control over the remote, which is usually wielded by his wife.
"But I would also check to see what's happening in Uttaran. So far, I like it. I hope they don't turn it into the regular soap story," he said.

The children world over are spending three hours a day or more watching TV or using computers, according to a study by World Health Organisation researchers. The positive side of this study was that girls in India are found to be most active among 34 nations.
Regina Guthold of the World Health Organization in Geneva and her colleagues surveyed 70,000 teens in 34 nations between 2003 and 2007. They found that most children aren't getting enough exercise and it made no difference if they lived in a rich or a poor country.
"With regards to physical activity levels, we did not find much of a difference between poor and rich countries," Guthold told Reuters Health. The researchers defined adequate physical activity as at least an hour of exercise outside of gym class at least five days a week. Children who spent three or more hours a day watching TV, playing computer games, or chatting with friends -- aside from time in school or time spent doing homework -- were classified as sedentary.
The researchers found only one quarter of the boys and 15 percent of the girls were getting enough exercise by these definitions. A quarter of boys and nearly 30 percent of girls were sedentary and didn't get enough exercise with girls less active than boys in every country aside from Zambia.
Girls Top List
Girls from India were the most active, with 37 percent meeting exercise recommendations, while girls from Egypt were the least active, with just 4 percent getting adequate exercise. Uruguay had the highest percentage of active boys, at 42 percent, while Zambia had the lowest, at 8 percent.
Children in Myanmar were the least sedentary, with 13 percent of boys and 8 percent of girls classified as sedentary. The most sedentary nations were St. Lucia and the Cayman Islands, with 58 percent of boys and 64 percent of girls spending at least three hours a day in sedentary activities.

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