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Wednesday, March 16, 2011

Hollywood Animator starts up in Pune, Electromech

Hollywood Animator who returned to start-up in Pune

In recent years, Pune is emerging as a hub for animation studios. Chetan Deshmukh, who was working in the top animation studios in Hollywood, returned to Pune to set up his own studio, Toolbox Studios. Chetan explains about what he’s hoping to achieve, and about Pune’s status as an animation hub)

Chetan Deshmukh gave up his engineering degree to pursue a career in animation in Hollywood. After having experience there, he returned to Pune to start his own animation and visual effects studio. After 2 years at MIT, Polymer Engineering, he was more than sure that the Animation is the career he want to go for. The hobby in earlier years had turned into profession. “Without any guidance, I was getting pretty decent at animation and started contributing towards our studio activities,” Chetan added.

Elaborating his experiences, he said, “In my tenure of 4 years as a professional Visual effects artist and Animator, I worked at several studios in Hollywood. Chicago, Last Samurai, Daredevil, Shanghai Knights, torque, Timeline and few more are the feature films to my credit. Hollywood is such place that you never get enough of, ever. I was learning everyday; but at the same time, my desire to start my own studio was growing bigger. Visual Effects and Animation was the topic in India 4-5 years ago and industry was about to take off. With this desire, I decided to come back and started off with my own small animation and visual effects shop called Toolbox Animation Studio.”

Detailing his studio, Chetan said, “TOOLBOX is a Visual Effects house and Animation Studio, serving the Motion Picture, Animation and Interactive Industry from its home in Pune, India. With Creativity and Technical ability housed together, TOOLBOX offers a one-stop facility for all their Animation and Visual effect needs. Toolbox Studios is a studio, that uses digital imaging technologies to provide animation, gaming and effects services, and to develop original content.”

Toolbox Studios have acquired the rights to produce and market new Chintoo content. Asking about what advantages Pune has over other places for animation companies, Chetan said,, “It’s been more than 3 years that a committee was setup for Animation, Gaming, Visual effects and comics at MCCIA (Mahratta Chamber of Commerce Industries and Agriculture), under the leadership of Commodore Anand Khandekar. Big Animation, Ubi Soft, Jump Games are just a few examples. For last couple of years, Studios in Pune have grown significantly for Animation, taking Pune to a level where it can be called Hub for Animation. To add to this, Education Institutes have also been mushrooming in the city.

DSK’s Supinfocom, MIT School of Design, Symbiosis media School and many other institutes are contributing towards creating our own talent pool.”


ElectroMech joins hands

with US major Shuttlelift

Pune based industrial crane manufacturer and customised material handling solutions provider ElectroMech, has entered into an agreement with the US based manufacturer - Shuttlelift to extend its offerings to the construction and material handling industry.

The new partnership will be formally announced to customers and the crane industry at Bauma 2011 - the international trade fair for construction machinery which will be held between on February 8 to 11 in Mumbai where ElectroMech will unveil the single- beam and mobile gantry cranes.

Mobile gantry cranes can be used indoors or outdoors, whether mounted or mobile. ElectroMech will now supply various models along with adjustable heights and spans under the SL series that stand for lighter duty and limited flexibility and ISL series that stand for heavy duty and maximum flexibility.

The gantries which can lift loads between 13 tonnes to 450 tonnes can be successfully adapted across multiple industries including pre-fabricated concrete, steel, modular buildings and wind power generation equipment.

"The Indian MHE industry is maturing fast and specialist lifting concepts are catching up. Our customers have been asking for more dynamic and cost effective hoisting solutions that demand technical innovations and this is obviously a big step in that direction," said Tushar Mehendale, managing director, ElectroMech.

Speaking on the alliance he further added, "ElectroMech firmly believes in offering the latest and the best product and service to its clients. Our tie-up with a renowned company like Shuttlelift - one of the leading gantry crane manufacturers in the world, allows us to explore advanced technology solutions and helps our customers to get world-class solutions from a trusted partner. We are certain that our new cranes will give their owners quite an edge."

According to estimates, the total size during the first year is approximately expected to the tune of 100 units and ElectroMech aspires to capture a substantial chunk of this market. Neil Calder, Regional Sales Manager, Shuttlelift said "We are proud to have partnered with ElectroMech which has always aimed to be a total solutions provider; setting the standards for service and efficiency along with productivity. At Shuttlelift, we have been innovating our equipment with thoughtful, customer requested capabilities for more than 20 years now. We are positive that our unique system designs and installation technology coupled with ElectroMech’s manufacturing strength and strong distribution network will enable a tremendous growth opportunity."

ElectroMech is also planning to display a five tonne Gantry Crane to showcase its applications for bridge building.


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