Cityblog Live

CityBlog is back with all fresh local news, views, opinions, jobs, food and entertainment. Do send us your blog contributions to us for publishing at

Tuesday, July 17, 2012

Rachana Lifestyle

Rachana Lifestyle is one of the most reputed builders and developers firm from Pune having construction activities in Residential as well as Commercial sector since the last 24 years. Over the years, we have strived to delight our customers and build everlasting relationships and in the past two decades developed spaces that have not only delighted customers but have made them our patrons forever.

Directors of the company Mr. Vinay Kalbhor and Mr. Nitin Bhanagay, visionaries and childhood friends both being Mechanical Engineers, joined hands with one single goal in mind: to empower the real estate business in Pune with style and elegance. Thus started Rachana Associates now re-branded as Rachana Lifestyle, with their motto “The Spirit of Creation” while keeping the moral and ethics of the group the same, what has changed is the attitude and the spirit and a single vision of giving exclusive lifestyle options to their customers. Mr. Vinay Kalbhor whose expertise in Marketing, Designing, Construction and Administration teamed with Mr. Nitin Bhanagay whose excellent PR skills, Finance, Legal and Business Development acumen are the driving force for the company which is now ISO 9001:2008 certified. Together they direct the affairs of the company with a professional ease, signifying the trust and quality of a polished partnership.

Starting from constructing standalone buildings, over a period Rachana has established themselves with their good quality construction, spacious well designed homes and caring for the client’s needs. Our projects are dotted along most of western Pune’s premium areas such as Model Colony, Prabhat Road, Law College Road, Fergusson College Road, Aundh, Baner etc. Planning with liberal open spaces, innovative designs, study of lifestyle patterns and engineering precision makes our buildings distinctly superior.

Some of our well known completed luxurious Residential projects are Gold Coast and Belvedere at Aundh & Beverley Hills at Baner which have been well received by our customers and appreciated by one and all. They are centrally located and close to educational institutes, business and shopping areas.

A few of our well known completed Commercial projects such as Suprem and Ventura at Aundh, Millennium Tower at Bhandarkar Road are already home to prestigious clients like Deutsche Bank, Cosmos Bank, HDFC Bank; besides reputed IT companies, showrooms and eateries also have their establishment in our premises. Our new commercial project Epicenter next to Shopper’s Stop at Wakdewadi on Mumbai – Pune Road is ideal for IT companies, Banks, Offices, Automobile showrooms and stores related to the hospitality and service industry since it offers ample parking and pillar-free floor plates which gives the client’s the liberty to customize according to their needs.

Our upcoming project Polaris on Prabhat Road will be a landmark in that area for offering not only exclusive 4 & 5 BHK apartments ranging from 3100 Sq. Ft. to 6000 Sq. Ft. but also providing a layout according to Vastu principles, Piped gas provision, Party area, Swimming pool, Gymnasium, Children’s play area, A/c entrance lobby, Multi-level parking etc. all in a standalone 10 storey tower. It optimizes space and is custom built to reflect the lifetime that makes your persona and that is why we call them simply CLASS APARTments and THE ADDRESS to be living at!!

Our other project, Myworld at Baner is ready for Possession much before the committed date to the buyers and offers luxurious 2 & 3 BHK terrace apartments. It is India’s first themed residential property with a signature ambience of celebration and a sense of elevation. You will sense it in the air. A setting that outreaches security, comfort and pampering to conceptualize and nurture a festival every day, in every moment. It brings everything, from an impressive elevation to, Swimming pool, Children’s play area, Gymnasium, Yoga & Meditation Area and Club house. Unmistakable and distinctive, is the care with which it’s all put together with the intention, to pamper every inhabitant, to celebrate every moment.

Our ongoing project spread over an area of 25 acres at Baner-Sus Road Bella Casa (meaning beautiful homes) is targeted at affordable luxury and construction here has just started and will be developed phase wise. Besides the amenities like club house, swimming pool, landscaped gardens, children’s play area etc. it will also have exclusive amenities like Practice Cricket Pitch, Senior Citizens Health Zone, Basketball Play Area, Skating Rink, Multipurpose Court, Gazebo, amphitheater and much more.. The ambience and the atmosphere are akin to living in a hill station

Rachana Lifestyle is also committed to its Corporate Social Responsibility by providing computer education free of cost for students from 5th to 9th Standard of a school in the rural outskirts of Pune, besides sponsoring events such as tennis tournaments in aid of organizations supporting children affected with cancer and also give scholarships to upcoming talented and needy tennis players who cannot afford to bear the cost involved in equipment, travel, coaching etc. Recently we have sponsored the Cityblog Rachana Lifestyle Trophy; All India Talent Series Tennis Tournament held at PYC tennis courts which has got an overwhelming response from Boys and Girls under 18 from all over India participating in the same.

In an attempt to give our workers all the basic comforts while working at the site we built a first of its kind camp. The camp has individual rooms for all the workers and every room is specially designed to allow free flow of light and ventilation. It can accommodate about 500 people. Electricity and treated drinking water is also made available. We have also provided for a canteen facility where freshly cooked meals are given to all the workers. There is also a crèche which has been built for younger children. There are separate well designed adequate washrooms for men and women adhering to good sanitation practice. A special housekeeping agency has also been assigned to maintain cleanliness and high standard of hygiene

Being a quality conscious and having customer friendly policies and approach Rachana Lifestyle has made their presence felt in the real estate market in Pune and are proud to soon celebrate their silver jubilee year.

1 comment:

  1. I know you are reputed firm that's the reason ppl come to you, but what is happening recently is not acceptable at all, you sold your bela casa scheme under the name of pre launch offer 2 years back and now asking your costomers to pay 500 Rs/sq ft more, when ppl enquired about same you are giving reasons of increase in cost etc.

    ppl had paid 20% of amt, do you have any answers for this controvercy?

    How valid is this moving under the era of "customer first", don't you think it will affect your reputation?