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Monday, March 29, 2021

Successful Books



- Author name: Peter Benchley
- Date published: 1974

Peter Benchley, a former journalist, penned a simple story about a beach town being terrorized by a great white shark, in an attempt to salvage his floundering career in the early 1970s. Luckily for him, the book was a smashing success and managed to do just that. Thanks to an incredible marketing strategy by his editor Thomas Congdon, “Jaws” remained on The New York Times’ hardback bestseller list for 44 weeks, and was turned into a movie directed by none other than Steven Spielberg.

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